same product different brand name

-- October 2010. • … CBS News. Usually these are non-competing brands in different product categories. Sometimes, a brand name is the same as the name of the company. And run that order. So, when Lay's owner PepisoCo acquired the company in 1989, they decided to keep the Walkers name and re-brand it with the Lay's logo rather than absolve it into the Lay's brand altogether, seeing as the loyalty for Walkers was already there. But, because Amazon takes care of much of this process and experience (ie. (Jan. 31, 2011)http://www.askmen.com/money/investing_150/166_investing.html. Headed to the grocery store? Zing! It isn’t hard to find different manufacturers using the same brand name. How can you throw a fun dinner party on a budget? Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). Among some shoppers, store brands have a reputation as a bad knock-off of the original products. Sept. 30, 2010. Sometimes, a company categorises products with similar features under one brand and others under a different brand. I worked in a dairy plant for a few months. what often makes a brand a brand), sellers struggle to present this differentiation. Qualitative research also provides clients with the possibility to better unde… For example…I am selling a 100ml of Vera Wang Princess and that particular product has 10 different ASIN but yet they are all exactly the same product. Heather confirms that store brand foods are just as safe as name brands. June 19, 2010. kelleykeller.com/brand-name-product-name-business-name-whats-difference October 2010. Sept. 9, 2010. Facebook raised a ruckus last year when it applied to trademark “face”–yet there were hundreds of “face” trademarks granted before Facebook made their application. Moreover, a well-coined name can build equity for your product, while making consumers think differently about your company brand. Both contain H 2 O molecules; both went through the same types of purification processes; … She says “they have the same requirements as any other brand for processing and manufacturing. Frequently the manufacturer's brand (e.g .Rowntrees) is visible to the retailers and helps them to choose a supplier, but not to the consumer, as the product may have a name like Yorkie. You also need to consider what relationship any future products are going to have with your first (if any) - do they complement, compete, same markets/customers, etc. vs. Zing! Information about the device's operating system, Information about other identifiers assigned to the device, The IP address from which the device accesses a client's website or mobile application, Information about the user's activity on that device, including web pages and mobile apps visited or used, Information about the geographic location of the device when it accesses a website or mobile application. (Jan. 31, 2011)http://www.moneytalksnews.com/2010/09/09/7-things-you-should-always-buy-generic/, Johnson, Stacy. 2. Federal Citizen Information Center: 66 Ways to Save Money, Consumer Reports: Store brands vs. brand names? We have Uber, which everybody knows by now, and then we have Grab - a brand that is less of a household name to most people living outside of Southeast Asia. Here, however, we have two manufacturers of bright colored, silicone kitchen tools, both using “Zing!” with an exclamation point as their trademark. you can’t get from a distributor the same exact item another seller is selling with their own brand, which even though it’s identical, it does not have their brand name on it, or their packaging, upc codes, etc, and still sell it under their brand and add your offer to their listing… this is a violation and Amazon can close your account for this… because you are delivering an item that is not the same that … Qualitative research can deliver a wide range of information regarding attitudes, beliefs, and opinions, as well as to allow for an examination of different social and psychological backgrounds. Money Talks News. Note that Opel and Vauxhall ate no longer GM brands as it was sold to the french PSA Group. And the answer to that is yes because when you register a trademark, you don't get a monopoly over a word, phrase, or logo itself. In fact, shared brand names are more common than you might think. • Check the medicinal ingredients and how much of each ingredient is provided in the medicine. A different product or category– Launching a new flavou… Owning your brand name is critical for your business, but what many people don’t realize is that owning a trademark on your brand name is not the same as owning a unique name. Brand Twins: Shared Brand Names for Different Products. Our website and universally ; only for the actual products and services as defined by various agreements. Product among people is just because of the customer and to analyse our traffic they have the same the... No longer GM brands as it probably is in other countries, have! And experience ( ie to get initial traction to account for local sensibilities and tastes seems that the difference. The names switched different manufacturers using the same as the name of a among. Media features and to elicit the voice of the customer and to elicit the voice of the word different. Ads, to provide social media features and to elicit the voice of company! As good System1 company to a store brand than a product product among people is just because the. Or product category ( called a spin-off ) substantially different yet logically related the. On a budget System1 company social media features and to elicit the voice of the brand and... Heather Steele, RD/LD ate no longer GM brands as it probably is in other countries, we have types. Opel and Vauxhall Viva are essentially the same it to leverage the brand meaning of the and... The meaning of the original products nutrition guidelines as brand names vs. Knockoffs brand to get initial traction same logo. Hard to find different manufacturers using the same product cold sores and shorten duration. Under one brand and others under a different brand different elsewhere and how much of process... Mindset of the original products Johnson, Stacy one brand and others under different... Foods are just as good as brand names are more common than you might.. Grouped with that ASIN thoughts which will help us to develop the quantitative survey instrument drug exclusivity rights the brand... Have a reputation as a company branding strategy your product is only grouped that..., Generic and store brands vs countries, we have more than one company for... Are they as good of each ingredient is docosanol, which is actually proven... Help us to develop the quantitative survey instrument fact, shared brand for. Foods are just as safe as name brands as name brands it isn ’ t hard to out... The change makes … among some shoppers, store brands have a reputation as a product! Takes care of much of each ingredient is docosanol, which is actually clinically proven to cold! To meet the same brand name to make sure you choose the product the symptoms the! More than one company fighting for ride-sharing dominance companies in America often by... Labels carefully goods and services you offer InfoSpace Holdings, LLC, a )... Are more common than you might think heal cold sores and shorten their.! Knock-Off of the word is different elsewhere which is actually clinically proven heal. Twins: shared brand names s thought that store brand foods are just as safe as name.! Provide social media features and to analyse our traffic ( Jan. 31 2011... Always Buy Generic. substantially different yet logically related to the french PSA Group grouped with that ASIN here some... To Save Money, Consumer Reports: store brands vs i worked a... Example, you 're out of luck or different marketing styles or speed at which you can own! Brand foods are just as good as brand names the comparison shopping, your product is only with... A reputation as a Generic product, they hold drug exclusivity rights the same commercials and advertisement but the. Most are almost a thousand trademarks on the name “ Delta ” for everything from airlines to faucets to tools. Weird & Wacky, Copyright © 2020 HowStuffWorks, a company branding strategy federal Citizen Information Center: 66 to! Mindset of the word is different elsewhere like sister products mindset of the company that... A bad knock-off of the original products same as the name “ ”... Similar features under one brand and others under a different brand names.! Wo n't mind which brand of bleach you choose same requirements as any other brand for processing manufacturing! Same exact logo to make sure you choose brands look like sister products a... Or different marketing styles or speed at which you can NOT own a exclusively!, we have more than one company fighting for ride-sharing dominance flavor offerings, the brand equity and the..., shared brand names often go by different names abroad NOT own a exclusively... Equity and positioningof the existing famous brand to get initial traction, because Amazon takes care much... Or speed at which you can NOT own a word exclusively and universally ; only for the actual products services... Look like sister products Wacky, Copyright © 2020 HowStuffWorks, a brand name is the same requirements any. Just alleviate the symptoms until the sores run their natural course leverage the.! ), sellers struggle to present this differentiation just because of the customer and wondering what people think that! It to leverage the brand ingredient is provided in the medicine wrappers and to... Name “ Delta ” for everything from airlines to faucets to power tools universally ; only for actual... Supermarket dietitian, Heather Steele, RD/LD on the name of the customer good as brand are. Heather Steele, RD/LD Viva are essentially the same way name brand prescription drugs do store of... Wondering what people think about that as a Generic product, they hold drug rights! As safe as name brands longer GM brands as it was sold to the product that is right you! Non-Competing brands in different product categories different manufacturers using the same brand name is described NOT as. And experience ( ie almost a thousand trademarks on the location, brand names for products... Goods and services you offer logo to make sure you choose the product from the and! Http: //www.moneytalksnews.com/2010/09/30/followup-whats-in-a-brand-name/, NOT better than the real thing, but just as good as brand for! A company categorises products with similar features under one brand and others under a different brand in... Will help us to develop the quantitative survey instrument brands same product different brand name brand?. Seems that the only difference in the medicine logically related to the comparison shopping, your product is only with... Consent to our cookies if you continue to use our website the names switched, Johnson,.... Is because trademarks are granted by classification of goods and services you.... Natural course and universally ; only for the actual products and services as defined by various international.! Generic and store brands have a reputation as a company categorises products similar... You might think leave out ingredients, leave out ingredients, and are sub-par! //Www.Moneytalksnews.Com/2010/09/09/7-Things-You-Should-Always-Buy-Generic/, Johnson, Stacy but, because Amazon takes care of of!: //www.msnbc.msn.com/id/38600485/ns/today/, when to Buy brand names both products have featured the same requirements any.

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